Case Study: Lenco’s Exceptional Signage Work on Queen Mary 2

Background

The Queen Mary 2, one of the most iconic and luxurious ocean liners in the world, demanded nothing short of excellence during its construction. As the flagship of the Cunard Line, every element of the ship’s design and functionality needed to reflect the highest standards of quality and sophistication. Lenco was entrusted with the critical task of designing, manufacturing, and installing directional and decorative signage throughout the vessel — a project that required not only technical expertise but also a deep understanding of the ship’s overall aesthetic and operational requirements.

The Challenge

The scale and complexity of the Queen Mary 2 project presented significant challenges. Beyond creating and installing the signage, Lenco was also tasked with coordinating the installation of other decorative fixtures, including artwork and safety signs. This required a carefully managed, holistic approach to avoid conflicts between installations — ensuring that no item would need to be removed or repositioned after installation. The challenge was to deliver a seamless integration of functional and decorative elements without compromising the ship’s design integrity or safety standards.

Our Approach

Lenco approached the project with a comprehensive strategy:

• Design Excellence – The team worked closely with the ship’s design and construction teams to ensure that the signage would complement the luxurious and timeless design of the Queen Mary 2’s interiors.
• Manufacturing Precision – High-quality materials were selected to ensure durability and resistance to the harsh marine environment, while maintaining an elegant aesthetic.
• Seamless Installation – Lenco managed the entire installation process, carefully coordinating the placement of signage and other fixtures to avoid conflicts and ensure a smooth, uninterrupted flow throughout the ship.
• Holistic Management – By overseeing the installation of all decorative and safety fixtures, Lenco ensured that no element would interfere with another, achieving a polished and cohesive final result.

The Outcome

The final result was nothing short of exceptional. Gerry Ellis, Vice President and Global Compliance Officer for Safety, Security & Health, expressed his satisfaction with Lenco’s work:

“At the time of delivery, I was extremely pleased with the result of this coordination management and the quality, clarity, and simplistic beauty of the directional and public room signage throughout the entire ship.”

The signage not only met the ship’s functional needs but also enhanced the luxurious atmosphere aboard the Queen Mary 2. The quality of the materials and craftsmanship ensured that the signage would stand the test of time.

Enduring Quality

Now, over 20 years later, the impact of Lenco’s work remains evident. On a recent working visit to the Queen Mary 2, Ellis reflected on the long-lasting quality of the signage:

“I was once again impressed with how well the directional signage had held up, how the quality still shone and the simple, yet elegant design perfectly fits within the overall design intent of the interiors. A job, for the ages, exceptionally performed at the highest level of professionalism. Thank you Lenco.”

Conclusion

Lenco’s work on the Queen Mary 2 stands as a testament to the company’s expertise in delivering complex, high-profile projects with precision and professionalism. The combination of thoughtful design, high-quality materials, and meticulous project management ensured that the signage not only met but exceeded expectations. The enduring quality and timeless elegance of the signage reflect Lenco’s commitment to excellence — a hallmark of their work in the marine and hospitality sectors.