Case Study: Comprehensive Signage Project for Ambassador Cruise Line – Ambience

Client: Ambassador Cruise Line – MS Ambience

Project Scope:

As the flagship vessel of Ambassador Cruise Line, MS Ambience required a cohesive and high-quality signage system that reflected its sophisticated and sustainable brand identity. The project included:

✔ Public room name signage to enhance the ship’s elegant aesthetic
✔ Wayfinding and directional signage to improve guest navigation
✔ Operational and safety signage to ensure compliance with maritime regulations
✔ Bespoke signage solutions for a modern cruise experience

With a focus on timeless design and functionality, our signage played a key role in elevating the passenger experience and operational efficiency aboard Ambience.

Public Room Name Signage

Ambassador Cruise Line’s MS Ambience features a collection of elegant public spaces, each requiring bespoke signage that aligns with the ship’s classic yet contemporary design. We provided custom signage for:

• The Buckingham Restaurant – The ship’s main dining venue
• The Observatory & Botanical Lounge – A stylish cocktail lounge
• Raffles Bar and The Palladium Theatre – Entertainment and nightlife areas
• Borough Market and Sea & Grass – Specialty dining spaces

Each sign was expertly crafted using high-quality materials, including brushed metal, illuminated lettering, and acrylic finishes, ensuring durability and elegance.

Wayfinding and Directional Signage

With 11 decks and multiple passenger venues, MS Ambience required a clear and efficient wayfinding system to help guests navigate with ease. Our solution included:

✔ Deck maps and directories for quick reference
✔ Color-coded and clearly labelled signs for key areas like restaurants, lounges, and spa facilities
✔ Tactile and Braille signage to ensure accessibility for all passengers

The signage was designed to be intuitive and visually cohesive, ensuring a seamless guest experience throughout the ship.

Operational and Safety Signage

Safety and compliance are top priorities in the cruise industry. We provided a full range of operational and safety signage to meet SOLAS (Safety of Life at Sea) and IMO (International Maritime Organization) standards, including:

• Emergency exit signage with photoluminescent materials for visibility in low-light conditions
• Muster station signage to guide passengers during emergency procedures
• Crew-only and restricted area signage to ensure operational efficiency
• Health & sanitation signage for compliance with food safety and hygiene protocols

All safety signage was designed for high visibility and long-term durability, meeting the highest standards in marine safety regulations.

Custom Signage Solutions & Installation

For MS Ambience, our team worked closely with Ambassador Cruise Line to ensure every sign was tailored to the ship’s unique design and operational requirements.

 Our work included:

✔ Custom-engraved signage with illuminated and non-illuminated options
✔ Weather-resistant materials suited for a maritime environment
✔ Expert installation to ensure all signage was securely fitted and vibration-resistant

By combining sophisticated design elements with practical functionality, we provided a high-end signage system that complements the ship’s luxurious yet inviting atmosphere.

Outcome & Impact

Our signage project for MS Ambience has significantly improved passenger experience, operational efficiency, and regulatory compliance onboard.

Key benefits include:

✔ Enhanced guest navigation, reducing confusion and improving overall satisfaction
✔ Clearly visible safety signage, ensuring a secure and well-prepared environment
✔ Aesthetic consistency that aligns with Ambassador Cruise Line’s premium branding

The MS Ambience signage project is a testament to our expertise in marine and hospitality signage, delivering a high-quality solution that enhances both guest comfort and operational effectiveness.

Case Study: Comprehensive Signage Project for Ambassador Cruise Line – Ambition

Client: Ambassador Cruise Line – MS Ambition

Project Scope:

Following the success of our work on MS Ambience, we were tasked with designing and installing a full-scale signage solution for MS Ambition, Ambassador Cruise Line’s second vessel.

The project included:

✔ Public room name signage to reinforce brand identity
✔ Wayfinding and directional signage for efficient guest movement
✔ Operational and safety signage to ensure compliance with maritime safety regulations
✔ Bespoke signage solutions tailored for a premium cruise experience

Our goal was to deliver a cohesive and elegantly designed signage system that enhances both aesthetic appeal and practical usability onboard MS Ambition.

Public Room Name Signage

As with MS Ambience, MS Ambition features a variety of beautifully designed public spaces, each requiring high-quality custom signage. We provided bespoke signage for key areas such as:

• The Buckingham Restaurant & Lupino’s – Main dining venues
• Purple Turtle Pub & Clifton Lounge – Relaxation and social spaces
• The Palladium Theatre – A multi-tiered entertainment venue
• Cavern Club & Nightclub – Vibrant nightlife destinations

Each sign was carefully designed to reflect the ship’s premium aesthetic, using luxury finishes, illuminated lettering, and marine-grade materials for durability and elegance.

Wayfinding and Directional Signage

Navigating a multi-deck cruise ship can be challenging for passengers. Our wayfinding system was developed to simplify movement across the ship with:

✔ Intuitive deck maps and directories
✔ Clear directional signs for restaurants, entertainment venues, and cabins
✔ Tactile and Braille signage for enhanced accessibility

The signage design ensured functionality without compromising the ship’s stylish interior, making it easy for guests to find their way around.

Operational and Safety Signage

Safety is a top priority for Ambassador Cruise Line. Our signage solution for MS Ambition included:

✔ Emergency signage with photoluminescent features for visibility in all conditions
✔ Muster station and evacuation route signs
✔ Crew area signage to facilitate operational efficiency
✔ Regulatory health & safety signage in compliance with international maritime laws

Our safety signage solutions were designed to be durable, compliant, and highly visible, ensuring passenger and crew safety at all times.

Custom Signage Solutions & Installation

We worked closely with Ambassador Cruise Line to ensure MS Ambition’s signage was both aesthetically pleasing and functionally effective.

This included:

✔ Custom-engraved metal signage with LED illumination
✔ High-contrast and legible font choices for maximum clarity
✔ Weather-resistant materials to withstand marine conditions
✔ Professional installation ensuring long-term durability

Each sign was carefully crafted to blend seamlessly with Ambition’s elegant and modern design, ensuring a sophisticated yet practical signage system.

Outcome & Impact

Our work on MS Ambition has contributed to an improved passenger experience, operational functionality, and brand identity.

The key results include:

✔ Improved passenger wayfinding, reducing confusion and enhancing enjoyment
✔ Seamless integration with Ambassador Cruise Line’s branding
✔ Enhanced compliance with international maritime safety standards

The successful implementation of our signage solutions on both MS Ambience and MS Ambition has reinforced our reputation as industry leaders in marine signage, offering bespoke solutions tailored for luxury cruise ships.

Would you like to discuss a custom signage solution for your vessel? Contact us today!