Effective wayfinding and directional signage is essential in the hospitality and marine sectors, ensuring that guests, visitors, and staff can navigate a space effortlessly and intuitively. At Lenco, we specialise in designing clear, functional, and aesthetically cohesive signage solutions tailored to each venue’s unique layout and branding. With over 30 years of experience, we understand the critical role wayfinding plays in guest satisfaction, accessibility, and operational efficiency.

The Importance of Wayfinding in Hospitality & Marine Environments

In complex environments such as hotels, resorts, cruise ships, restaurants, and event venues, poorly designed navigation can lead to frustration, confusion, and negative guest experiences. Well-planned wayfinding solutions offer several key benefits:

• Seamless Navigation: Helps guests and staff move efficiently through large or unfamiliar spaces.
• Enhanced Guest Experience: Reduces confusion and stress, allowing visitors to focus on enjoying their stay.
• Brand Cohesion: Ensures a professional and aesthetically pleasing look that aligns with a venue’s identity.
• Compliance with Accessibility Standards: Ensures that signage is easy to understand for all, including those with disabilities.
• Increased Operational Efficiency: Reduces the need for staff intervention by providing clear, self-explanatory directions.

Types of Wayfinding & Directional Signage

Lenco offers a comprehensive range of custom wayfinding solutions, designed to suit the specific requirements of hospitality venues and marine environments.

1. External Wayfinding Signage

Outdoor directional signage ensures that visitors easily locate entrances, parking areas, and key facilities. These include:

• Freestanding directional signs guiding guests to reception areas, event spaces, and amenities.
• Illuminated wayfinding signage for visibility at night and in low-light conditions.
• Totem & monolith signs featuring detailed venue maps and directional arrows.
• Wall-mounted plaques and post signs indicating key destinations.

For marine applications, we provide weather-resistant and corrosion-proof materials, ensuring signage remains durable and legible in harsh maritime environments.

2. Internal Wayfinding Signage

Once inside a venue, guests rely on clear signage to find reception areas, rooms, restaurants, restrooms, elevators, and other key destinations. Our solutions include:

• Lobby directories & floor plans, offering a clear overview of the venue layout.
• Directional wall signs & hanging signs, ensuring smooth navigation through hallways, stairwells, and corridors.
• Lift and escalator signs, helping guests locate vertical transportation efficiently.
• Bespoke wayfinding panels, customised to match brand aesthetics and interior décor.

3. Digital & Interactive Wayfinding Solutions

For larger venues, digital and interactive signage provides a modern and dynamic way to assist guests. Features include:

• Touchscreen kiosks, allowing guests to search for locations and receive turn-by-turn directions.
• QR code-enabled signs, providing access to digital maps and directions on mobile devices.
• LED scrolling signs, displaying real-time updates for event schedules, room allocations, or transport links.

4. Multilingual & Accessible Signage

To accommodate diverse guests, Lenco designs signage that is:

• Multilingual, ensuring international visitors can navigate with ease.
• Compliant with accessibility standards, incorporating braille, tactile elements, and high-contrast text for visually impaired guests.
• Designed for cognitive accessibility, using universally recognized symbols and pictograms for intuitive understanding.

Bespoke Design & High-Quality Craftsmanship

Every hospitality and marine space has unique wayfinding needs. Lenco ensures that all signage is:

✔ Custom-designed to match brand identity and interior aesthetics.
✔ Made from premium materials such as acrylic, aluminium, brass, stainless steel, and wood.
✔ Weatherproof and durable, ensuring long-term performance in outdoor and marine environments.
✔ Produced with precision engraving, laser cutting, and high-quality printing for maximum clarity.

We incorporate a variety of finishes, colours, and lighting options to create signage that is both functional and visually appealing.

Sustainable & Energy-Efficient Solutions

As sustainability becomes increasingly important, Lenco integrates eco-friendly practices into signage production, including:

• LED lighting for illuminated wayfinding signs, reducing energy consumption.
• Recyclable materials, minimizing environmental impact.
• Low-maintenance designs, ensuring long lifespan and reduced waste.

Full-Service Project Management: From Design to Installation

At Lenco, we provide a turnkey solution, handling every aspect of wayfinding signage design, production, and installation. Our process includes:

1. Consultation & Site Analysis – Assessing the venue’s layout and navigation challenges.
2. Custom Design & Branding Integration – Developing signage that enhances both function and aesthetics.
3. Production & Quality Assurance – Crafting signage with high-end materials and expert craftsmanship.
4. Professional Installation – Ensuring signage is positioned strategically and securely.
5. Ongoing Maintenance & Updates – Providing support for replacements, modifications, or digital updates.

Why Choose Lenco for Wayfinding Signage?

✔ Over 30 years of experience in hospitality and marine signage.
✔ Tailored wayfinding solutions designed for functionality and elegance.
✔ High-quality, durable materials for long-lasting performance.
✔ Expert project management, from concept to installation.
✔ Commitment to accessibility & sustainability, ensuring compliance and environmental responsibility.

Enhance Navigation & Guest Satisfaction with Lenco Wayfinding Solutions

Clear, intuitive wayfinding is essential for creating a welcoming and stress-free experience in hotels, resorts, cruise ships, and event spaces. Lenco’s bespoke signage solutions seamlessly combine functionality, aesthetics, and branding, helping guests navigate with confidence and ease. Whether you need a simple directional system or a full-scale digital wayfinding strategy, we are here to bring your vision to life.

Let us help you guide your guests effortlessly—with wayfinding signage that leaves a lasting impression.