At start of 2016, we were given the chance to work on TUI Discovery, designing and producing directional, operational and public room signage. We refined our designs to reflect Thomson’s wish to ‘bring a sense of balance to the ship’ and to give their passengers the feeling of ‘effortless adventure’. Using subtle colours and allowing the TUI brand and personality to shine, their people and services become key elements that guests will remember them for.
Lenco’s team put themselves into the shoes of the passengers, walking through the ship for the first time; what signs will they need and where should they be placed to be fully effective. We carefully considered architects’ designs of the environment so that we can guide passengers logically and with as little worry as possible. At the end of the day, if customers are confident and comfortable, they will return again and again.